AHA to Host Sustainable Genetics Research Webinar

"The Hereford breed has aggressively pursued research over the last 20 years demonstrating the inherent efficiency advantages of Hereford genetics, as well as how those advantages are magnified through heterosis in planned crossbreeding systems," says Jack Ward, executive vice president of the American Hereford Association (AHA). "Our cooperative research agreement with Colorado State University (CSU) is the next logical step for AHA members. This project aims to characterize the relationship between genetics associated with efficiency and those associated with their carbon footprint."

AHA is hosting a free webinar July 12 at 7 p.m. (CDT) to provide all interested with more detail about the project. The webinar will also provide an overview of the need for the beef cattle industry to increase engagement in the societal conversation about the role cattle play in greenhouse gas emissions.

"Specifically, this project will enhance understanding of the genetic differences in seedstock relative to enteric methane production and nitrogen excretion," Ward explains.

Webinar participants will hear from the CSU research team, as well as AHA staff involved in the project.

Interested participants are encouraged to RSVP at this link.

For more information about the project.