Consumer Demands
“It begs the question — if producers are paying more, and consumers are paying more, who is winning?” said Glenn “GT” Thompson, committee chairman.
Whether it’s pork, beef or chicken, consumers can’t seem to eat enough protein. That’s fueling robust demand and prices for livestock producers.
Based on the Drovers State of the Industry survey, the majority of producers agree or strongly agree that environmental impact, animal welfare, sustainable practices and desire of high-quality beef will be increasingly important.
The Ducheneaux family reconnects consumers with their food source
The U.S. Court of Appeals for the Ninth Circuit rejected the Meat Institute’s challenge to California’s 2018 ballot initiative that imposes new standards for animal housing.
Higher prices on bigger volume is testament to the importance of building and maintaining efforts to boost beef demand. The industry’s focus on improved quality and consistency is paying dividends for U.S. producers.