FERA Diagnostics & Biologicals announces it has hired Heath Landis and Jeff Baxter to support the marketing and use of FerAppease, a synthetic analog, designed to reduce stress in beef and dairy cattle.
As the U.S. National Sales Director for FERA, Landis will lead sales force engagement with distribution partners, veterinarians and their beef and dairy producer clientele to position the use of FerAppease in reducing stress in their cattle during times of handling, transportation and commingling.
With over 25 years in the animal health industry and previous sales and leadership experience with MULTIMIN USA/Axiota Animal Health, Landis has built strong relationships with key distributor partners, bovine veterinarians and producers in all segments of the beef and dairy industries.
Baxter has 20 years of science-focused marketing experience with multi-national animal health companies and diagnostic startups all focused on the bovine industry assuming the role of Marketing Director for FERA.
Most notably launching the Vista vaccine line for Intervet Inc. (now Merck Animal Health), Baxter collaborated with technical service peers and the research and development team to define new expectations with bovine veterinarians regarding the understanding of immunology and vaccinology.
Launched in 2022 by FERA, FerAppease is a synthetic analog of the active ingredient Maternal Bovine Appeasing Substance (MBAS). MBAS is a naturally occurring substance that is secreted by the skin of the mammary gland of lactating animals, reducing stress in cattle treated. To use FerAppease, no veterinarian prescription nor Veterinary Feed Directive plan is required, and there are no meat or milk withholding requirements.
FERA Diagnostics & Biologicals is a privately held animal health company based in College Station, Texas. Combining innovation and science, FERA has introduced FerAppease to address the hidden health and economic costs of stress on cattle. For more information, visit www.feraah.com.
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