Veterinarians have long been advocates for animal welfare, not only in treatment, but in dairy management. Yet one of the most significant welfare determinants on dairy farms often lies outside the treatment pen: how cows are moved and handled. Cow-handling practices directly affect stress physiology, lameness risk, udder health, milk let-down and handler safety. Veterinarians are uniquely positioned to influence these routines.
Studies consistently show the way cows are approached, moved and restrained has measurable impacts on cortisol levels, heart rate and behavior. Handling stress can compromise immune function, increase the incidence of masitis and interfere with reproduction. Conversely, calm, predictable handling improves milk yield and reduces fear responses over time.
Proper cow handling is not just good practice in welfare terms, but it is central to safe farms and productive herds.
When Jennifer Van Os from the University of Wisconsin-Madison spoke with producers, the need for education on animal handling became clear.
“I met with a bunch of Wisconsin dairy farm owners and managers to ask them about some of the challenges that they face with animal care and animal welfare,” Van Os says. “One of the most popular requests that I got was: Can you please come to my farm and train my staff on proper handling?”
Unfortunately, this wasn’t feasible, but she took the message to heart and considered what she could do to address the request.
Reimagining Animal Handling Training
Enter a clever training twist: the serious game ‘Mooving Cows’. Developed by Van Os and the animal welfare team at the University of Wisconsin, this digital touchscreen game enables farm staff (and anyone interested) to practice moving cows in a simulated dairy farm environment. Van Os and colleagues conducted research with four focus groups including farm staff and decision-makers (farm owners, veterinarians) on the game prototype to help shape the 1.0 release.
“Animal handling is really important for animal welfare, as well as other aspects of productivity and profitability on the farm,” Van Os says. “We know that when we handle cows appropriately, this can reduce the risk of injury, both to the cows themselves and to the people who work with them. We also know that when we handle them appropriately, it reduces cow stress levels, which then helps with milk yield as well as efficiency in the milking parlor.”
Rather than simply reading a manual, trainees play through a series of scenarios: moving cows from pasture to barn, guiding them into the milking parlor and navigating when a cow is reluctant. The game rewards patience, calm movements and minimal startling gestures, while it penalizes rushing, shouting or forcing cows into motion. In effect, it applies the principles of low-stress livestock handling in a safe, virtual form: pressure and release, staying on the edge of an animal’s flight zone, moving at a walk and staying in the cow’s line of sight.
One of the key aspects of the application is the opportunity for failure.
“There is this principle in educational video games that it provides this safe environment where you can deliberately mess up,” Van Os explains. “It provides an opportunity for you to learn by making mistakes or learn by failure, and that’s something you can’t necessarily do in training. If it’s hands-on and active and interactive, there are real life stakes where you don’t want to get injured and you don’t want the animals getting stressed or injured.”
Research performed by Van Os’ group shows users found that the application to be an easy-to-use training tool and knowledge of best cow handling practices improved after playing through the game.
‘Mooving Cows’ is completely free and is available for both Apple and Android devices. The application has been approved by the Farmers Assuring Responsible Management (FARM) Animal Care program for continuing education on stockmanship; completion of the game provides users with a certificate.
Van Os and her team hope to continue developing interactive, gamified cow handling applications with their sights set on training for maternity pens, the parlor and down cows.
