As Mental Health Awareness Month begins, a new veterinary initiative is asking a simple question: What’s going right in practice?
Nonprofit Project Sticker has launched the “Tell Us Something Good” campaign, inviting veterinary professionals to share small, meaningful moments from their work. The effort is part of a broader push to support veterinary teams earlier, with a focus on connection, accessibility and day-to-day well-being.
What the Campaign Is
The concept is straightforward: Veterinary professionals share one positive moment from their day, whether clinical, client-related or team-based.
That simplicity is intentional. The campaign is designed to fit into the existing rhythm of practice, not sit alongside it. It also aligns with Project Sticker’s wider work to make mental health support more visible and easier to access across the profession.
Rather than positioning itself as a solution to burnout, the initiative offers a small, repeatable action that can complement broader support systems.
Why This Approach, Why Now
The campaign draws on principles from Positive Psychology, particularly the idea that reflecting on meaningful experiences can help reinforce resilience and purpose.
That framing comes at a time when many veterinary professionals report ongoing stress, anxiety or uncertainty about staying in the field. Project Sticker’s approach doesn’t attempt to counter those realities — it adds something that is often less visible: shared, everyday evidence of meaning in the work.
In practice, those moments are easy to overlook. A case that improves, a client who expresses gratitude, a team that works seamlessly under pressure — these events happen regularly, but rarely get named.
The campaign centers on making them visible.
Why This Matters in Practice
For clinics, the appeal is practical. The approach requires little time or structure and can be incorporated without adding to workload.
Examples include:
- Opening rounds with a quick “something good”
- Brief team check-ins during demanding weeks
- Informal recognition of patient or client wins
These small shifts align with a broader move toward earlier, proactive support, rather than waiting until stress escalates.
They also reinforce factors tied to retention, including team connection, recognition and sense of purpose.
A Broader Goal: Keeping People in the Profession
The campaign connects to a larger objective: helping veterinary professionals stay in practice.
Project Sticker’s work focuses on reducing mental health crisis rates and improving retention by making support more accessible and easier to engage with in everyday settings.
Within that framework, “Tell Us Something Good” serves as a low-barrier entry point — one that emphasizes consistency over complexity. This initiative reflects a shift in how veterinary mental health is being approached: not just reducing strain, but reinforcing what sustains people in the work.
It’s simple — and that’s likely the point.
