Lead the Way in these Uncertain Times


The coronavirus pandemic has disrupted just about every facet of daily life. 

It’s caused market volatility, fear, uncertainty and fatigue for you and your team. As a leader in the veterinary industry, this might be the greatest opportunity of your lifetime. 

“Teams are never as tight, engaged, energized and focused as when they are working against a common enemy,” says Mark Faust, business author and president of Echelon Management. “You’ve seen it in world championship sports, disaster response teams and war.” 

Leaders understand people need them the most during a crisis. 

“Great leaders step up to control the reactions, reduce uncertainty and solve problems,” Faust says. 

In turbulent times, Faust says, you need to increase the frequency and intensity of communication.

This is especially important if your team is spread out, with some working from home or keeping new schedules. Do you have a way to get information quickly to everyone involved in the farm? 

“The military uses recall rosters and telephone trees,” says Mary Kelly, CEO of Productive Leaders and a 20-year veteran of the Navy. 

For your team, consider an email list, group text message or private social media group. Determine a way to hold briefings, Kelly suggests, whether in person or via an online teleconference. 

“The time to create a business communication plan is before the crisis, not during,” Kelly says.

“Communication methods are only effective if they are already in place and people know where to go to learn more.” When communicating to your employees or others, Kelly says: 
• Be specific. 
• Stick to the facts. 
• Be honest. 
• Be timely. 

“You want to have a way for people to ask questions and get reliable answers,” she says


Latest News

Spring has Sprung and Show Season is Just Around the Corner. Are You Ready?

For your showing clients, now is a good time to discuss a Certificate of Veterinary Inspection. Many livestock shows will require a CVI -- even if the animal doesn’t have to cross state lines to get to the show.

Mastitis in Beef Cows: What You Need to Know

Although mastitis, an infection of the udder, is often considered a dairy cow problem, the disease may also impact beef producers. Here's what you need to know and look for and how to help protect your herd.

We Need More Answers, Veterinarian Says About Biosecurity Research

As a veterinarian, Jeremy Pittman, senior director of U.S. veterinary services for Smithfield Foods, says he is constantly tasked with, asked about and challenged on biosecurity processes or protocols. 

Mineral and Vitamin Considerations When Drylotting Cows

Managing cows in a drylot can be a way to maintain the herd when forage production is reduced. However, it's important to make sure cows are getting the vitamins and minerals they need.

Animal Activist and Former Baywatch Star Found Not Guilty in ‘Open Rescue’

Former “Baywatch” star Alexandra Paul and activist Alicia Santurio were found not guilty of misdemeanor theft after “rescuing” two chickens in 2021. Although they faced jail time, Paul says it was worth the risk.

7 Tips for More Effective Vaccination Programs in Calves

Ask 10 dairy producers what they believe is an effective vaccination program for calves, and you’ll likely get 10 unique answers. That’s OK, because there is no effective one-size-fits-all strategy.