Labor

A Conversation With Ag Secretary Rollins on Labor, Disease and MAHA

Thu, 13 Nov 2025 13:33:15 GMT

U.S. Secretary of Agriculture Brooke Rollins stuck to streamlining the federal government labor rules to alleviate dairy’s worker crisis and said more aggressive measures are coming to prevent and contain disease, in an interview with Dairy Herd Management. Rollins this week was at the joint annual meeting hosted by National Milk Producers Federation, the United Dairy Board and the United Dairy Industry Association in Arlington, Texas.

While there, she said the H-2A visa program is particularly broken for dairy, which requires year-round support instead of seasonal workers. She also said measures, such as mandatory testing for lactating dairy cattle prior to interstate movement, are not aggressive enough to address modern biosecurity threats.

Below is a summary of Dairy Herd’s 20-minute conversation with Rollins, who discussed labor, disease prevention as well as her feelings on the “Make America Healthy Again” movement.

What Federal Efforts Are in the Works to Ensure Adequate Labor for U.S. Dairies?

One of the central concerns among dairy producers, and the entire industry, is comprehensive immigration reform. To put it in perspective, more than two-thirds of today’s 9.36 million dairy cows are milked by immigrant laborers in the U.S., according to the National Milk Producers Federation.

Currently, the H-2A visa applies strictly to seasonal or temporary labor. Dairy operations, however, require consistent, skilled workers every day of the year. Milking and caring for cows, managing processing facilities and ensuring food safety are daily tasks that don’t pause between seasons. This mismatch leaves dairy farmers and processors nationwide without a legal means to fulfill their guestworker needs.

In addition to the need for year-round help, Secretary Rollins notes farmers must interact with three different federal agencies to use the H-2A program. Moreover, the costs associated with securing labor have significantly increased, with reports from farmers in south Texas indicating average hourly costs, including transportation and housing, reaching $30 to $35 per hour. Comparatively, similar labor across the border is $2 per hour, Rollins says, illustrating a system that is both unsustainable and inherently unfair.

Ideally, any H-2A program changes will reduce costs and red tape, but comprehensive solutions ultimately require congressional action.

In addition to visa programs, Secretary Rollins says the current administration remains focused on sealing borders and mass deportations.

“Everyone understands the dynamics of an open border, and the millions and millions, we’re unable to count how many, that crossed during the last administration. The President’s No. 1 promise as a candidate in 2022 through 2024 was sealing the border and mass deportations,” she says. “Looking at this challenge through the lens of understanding labor is absolute when we can’t feed ourselves, combined with where we are in terms of immigration, those are the nuances.”

How is the Administration Addressing Threats to Animal Ag?
On day 1, after being sworn in as Secretary of Ag, Rollins was briefed on HPAI . She made it clear that while some measures, such as mandatory testing for lactating dairy cattle prior to interstate movement , had been enacted, a broader and more aggressive approach is necessary. Recognizing that maintaining the status quo was insufficient, a comprehensive strategy was essential — not just from USDA but across the entire federal government.

“I realize there are lots of opinions on my boss, President Trump, but I think the one thing that most people would agree on is that he leaves it all in the field. And, that we have to do everything we can for this moment that we were given to fix a very broken system, whatever that system may look like, in this case, which is animal disease,” Rollins says.

In February 2025, the Trump administration set forth a five-point plan to combat HPAI . Rollins notes the dairy sector, in particular, showcased remarkable adaptability to HPAI threats, demonstrating industry resilience and proactive measures.

Significant investments, such as a $100 million innovation grant , have been allocated to explore vaccines and therapeutic solutions. However, the complexities of viral mutations necessitate caution, especially regarding vaccination strategies, to prevent potentially more dangerous strains from emerging.

“I think we’re going to make more progress than perhaps has been made. Having said that, it’s a virus and the virus always wins,” she says, noting they are worried about New World screwworm and took aggressive actions to combat that by closing several ports.

“We’ve not imported new animals, which is one of the reasons beef prices are up, but we are looking now to figure out how to start reopening ports. I think we’ve gotten our arms around exactly what the problem is,” she says. “We’re building out new sterile fly facilities, which is the only way we eradicated it 30 to 40 years ago, but we have a really good system in place.”

Rollins shares collaborations with international counterparts are stronger, creating an unprecedented partnership with Mexican authorities to manage and preempt future animal agriculture outbreaks effectively. Enhanced border protocols, including disinfection and ivermectin treatments for imports, underscore a commitment to protecting livestock health.

“I feel confident that we are aggressively attacking all pieces of NWS,” she says.

What Does the MAHA Movement’s Mean for Dairy?
The “Make America Healthy Again” movement aims to revamp the nation’s food system, and Rollins offers reassurance dairy products at the forefront.

“Health care costs too much. We’re not getting the care we need, especially to vulnerable populations. How do we fix that?” she asks. “Over the last year, it is completely flipped to, what are Americans eating? What are we serving in our schools? What are we serving in our SNAP program, which 42 million Americans are on the food stamp program.”

While the current economic situation is troubling, Rollins is confident in the long-term potential for profitability and sustainability in the dairy industry.

“What milk, cheese and other dairy products mean as we completely and fundamentally shift our entire food system is our dairy industry is at the very front tip of the spear,” she says, noting the response markets are answering and the dairy industry, too, with the $11 billion in new processing plants, U.S. dairy is riding a wave of momentum that is fueled by consumer demand.

“In the long term, I’m not sure there is an agriculture industry that has more to gain and that will see more of a pivot toward real profitability and real sustainability than this [dairy] industry. I could not be more excited to help lead on that,” she says.

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The Labor Conundrum: Navigating Workforce Shortages in the U.S.

Tue, 19 Aug 2025 14:49:27 GMT

In recent years, discussions around the slowing growth rate of the U.S. labor force have intensified. Rob Fox from CoBank highlights a pressing issue in the company’s latest quarterly report: the potential drag on economic growth due to labor supply constraint.

While the urgency of the problem seemed to subside temporarily, recent developments have brought it back into focus.

Demographic Challenges
Eighteen years ago, the U.S. boasted a fertility rate of 2.12 children per woman, surpassing the level necessary for a stable population. However, the economic upheaval caused by the Great Financial Crisis led to a significant decline in births, a trend that continues to this day. The fertility rate as of 2023 has dropped to 1.62 children per woman. The impact of these “missing births” is now becoming evident as this age cohort begins entering adulthood, coinciding with the retirement of the baby boomer generation. This demographic shift presents a dual blow to the labor market.

Fox says adopting technology — most obviously AI and robotics — will likely be at the core of any strategy to address oncoming labor shortages.

Participation Rates
Another pressing issue is the downward trend in labor force participation rates since 2000. Currently at 62%, a stark decline from the peak of 67%, this translates to approximately 9.7 million potential workers lost.

“Worryingly, this trend may be accelerating: 2.4 million working-aged people have dropped out of the labor force in the past eight months alone,” Fox says, noting some reasons include increased caregiving responsibilities, job skill obsolescence, mental health challenges and rising disability rates.

Immigration as a Balancing Act
For a brief period, immigration helped offset the labor shortage. Humanitarian crises, less restrictive immigration policies, and strong labor demand attracted nearly 9 million immigrants to the U.S. between 2022 and 2024. However, since late 2024, immigration levels have sharply declined. Additionally, the Trump administration’s plan to deport 1 million undocumented immigrants further complicates the scenario. Without a reversal in participation rates or policy changes, the worker pool will continue to shrink.

Agricultural Implication
These labor issues are particularly acute in rural areas, affecting industries like agriculture. Richard Stup from Cornell Cooperative Extension underscores the diminishing labor pool available for farm work. Countries like Mexico — historically a source of agricultural labor — are experiencing similar demographic changes. Economic improvements in these countries reduce the impetus for migration, further tightening labor availability.

“[The population in] Mexico, going forward, will begin to actually shrink,” he says. “It’s not just Mexico. There are a lot of countries in this situation.”

In addition to a smaller pool of workers willing to fill on-farm vacancies, economic opportunities in these countries — such as an increase in Mexico’s inflation-adjusted dollars — are reducing the push factor for migration.

“It means there’s more economic activity, there’s more job opportunity and there’s less push to leave Mexico and go to the U.S. for dollars,” he says. “There’s still a lot of push to come up here, but it’s not what it used to be.”

When looking at the data, Stup notes fewer young people are looking for work.

“The average age of foreign-born employees is about 42 years,” he says. For comparison, the average age of U.S. born employees on farms is 36 years old.

Stup says technology will be used in places where the work is repetitive and heavy manual labor. He also underscores the need for retention programs and attracting a diverse pool of workers. Skills such as critical and systems thinking, data savviness and comfort with animals will be essential for future dairy workers. Education, whether formal or through on-the-job training, is equally important.

The decreasing labor supply poses significant challenges that could hinder U.S. economic growth if not addressed. Without strategic interventions in demographic policies, a shift in immigration approaches, or incentives to boost labor participation, the labor market’s stability remains at risk.

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How a Pennsylvania Farm Woman Became a Language Advocate

Fri, 25 Jul 2025 12:51:38 GMT

In the heart of Pennsylvania’s dairy industry, Katie Dotterer represents the embodiment of resilience and unity in agriculture. For more than three decades, Dotterer dedicated her life to dairy farming, nurturing both animals and a fascination with languages. This passion has since evolved into a significant mission —bridging communication gaps within the agricultural sector.

Dotterer recently joined Farm Journal’s Grow Getters podcast to talk about growing up on her family’s Pennsylvania dairy farm where today three generations work together. She also shared her deep passion to bridge communication gaps in the agricultural industry.

“A lot of people ask me, do you miss the farm?” she told Grow Getters host, Davis Michaelson. “I wouldn’t be where I’m at today had I not had the upbringing that I did on the farm.”

Dotterer’s journey began on a multi-generational family farm, where her experiences deeply rooted her understanding of the agricultural world and its people. Her insight is now used to teach Spanish and English as a second language, maximizing potential within farm teams and ag service providers.

“That lifelong experience gives me a deep understanding of the ag industry and the people who power it,” she says. “Now, I use that knowledge to teach Spanish and English as a second language to help farm teams and ag service providers connect, collaborate and thrive — in the field and in the barn.”

From Field to Classroom
Dotterer used to teach high school Spanish during the day and then return home to focus on being a dairy farmer.

“I was not just a schoolteacher, as I was literally teaching, coming home and farming,” she says. “I would feed calves, do herd health work in the afternoon and on weekends. I also had an ice cream business that I started on the farm. At one point, I had like five different things going.”

Dotterer’s childhood fascination with Spanish — sparked by a Christmas gift of a Spanish book in the third grade — eventually blossomed into a teaching career when her high school Spanish class wasn’t what she had expected.

“I signed up and I hated it,” she says. “My teacher was a great person, but not a great teacher. You could just tell that passion wasn’t there. And then also, the Spanish we were learning was not applicable to me on the farm.”

The birth of “AdvoKate,” followed by a divorce in 2021, transformed her side pursuit into a full-fledged vocation. Today, “AdvoKate” extends beyond dairy — reaching sectors such as poultry and swine — and enables Dotterer to build meaningful connections within these communities.

A Viral Movement and Trusted Advocacy
Motivated by the desire to empower others and foster understanding, Dotterer became a trusted figure within the farming community, reinforcing the importance of direct knowledge from farmers. Her widely recognized hashtag, “Ask Farmers, Not Google,” embodies her commitment to authentic communication.

“I get to meet a lot of really great people,” she says, sharing that building trust with others to go to farmers as a source is what drives her.

Dotterer says her family hired their first Spanish speaking employee decades ago, and she knew then learning Spanish and being able to communicate would be highly beneficial. Today, her work emphasizes the vital importance of cultural and linguistic literacy in agriculture — a sector where collaboration is key to sustainability and growth

To learn more about Dotterer, go to: Advocate | AgvoKate | Gettysburg and sign up for a class to meet your needs.

To listen to the entire conversation between Dotterer and Michaelson on Grow Getters, go to: Grow Getters: “Ask Farmers, Not Google” — Katie Dotterer’s Mission to Unite Agriculture and Culture

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Increased I-9 Audits Forcing Dairies to Fire Employees, Exposing Immigration Flaws; There is a Short-Term Fix

Wed, 16 Jul 2025 11:08:32 GMT

Nervousness and frustrations are spreading across the dairy industry. It’s not U.S. Immigration and Customers Enforcement (ICE) raids causing the uneasiness. There’s now an increase in I-9 audits targeting dairies.

At least nine dairies were targeted with I-9 audits over the weekend, according a source in the dairy industry. That follows a South Dakota dairy who was surprised by an audit earlier this month. With reported flaws in the E-Verify system, the audits are resulting in dairies being forced to fire employees who are found to have illegal documents and only given 10 days to do so.

“I’ve heard it from both Texas and South Dakota dairy producers that they are having I-9 audits,” says Rick Naerebout, CEO of the Idaho Dairymen’s Association. “Uncertain as to the timing if these audits were triggered before Trump came out and said he was going to pause enforcement on farms. Really, we haven’t seen the same level of enforcement on farms since he came out a few weeks ago and made those public statements. You’ve had some other public statements that have somewhat conflicted that, but it does feel like there’s a different posture from this administration right now.”

There have been reports of ICE raids in other areas, but the increase in I-9 audits is isolated to mainly two states: South Dakota and Texas so far.

“Honestly, what’s a little bit curious about that is those are both red states, and there seems to have been a focus more on blue states and red states. And you, one of those states seems to be the [Secretary Noem’s] home state,” he adds. “So, there’s some curiousness to it all. I’m really not sure what’s triggering these I-9 audits. Typically, our experience in Idaho when we’ve had a dairy producer go through an I-9, it’s usually triggered by a former employee complaining after they’ve been let go. That’s been kind of the trigger is somebody complaining and then DHS coming in and and conducting an I-9 audit after there’s been an accusation of employment of unauthorized individuals, but really not sure, you know, what triggered these in those two states.”

What the Dairy Industry is Pushing to Change

Even though it seems to be isolated to South Dakota and Texas, it’s creating a nervousness on dairies across the country. And that’s because of the increased issues it’s causing with labor.

The dairy industry seems to be on an island when it comes to finding a legal workforce. Dairies aren’t seasonal, therefore they can’t utilize H-2A , and that’s something the dairy industry is pushing to change.

John Boelts, an Arizona farmer who’s also president of Arizona Farm Bureau, says the farther you get from the border, the more challenging it is to find enough labor within agriculture.

“We need programs that really address what we need in agriculture as far as on a labor basis,” Boelts says. “Many will point to H-2A and say, ‘Well, you have an uncapped H-2A guest worker program,’ and that’s a valid point. However, I’d like to point out that H-2A was designed very keenly not to work very well, to be cumbersome, challenging, expensive, all of the things that don’t fit very well into an agricultural model. That said, it’s the lifeline that American agriculture has today.”

H-2A is a program widely used in agriculture, but one that has drawn criticism for not only the rising cost, but also how complex it is. Those in agriculture argue the system, as it exists today, doesn’t do enough to cover the vastness of American agriculture. That includes dairy farms, dairy processors and produce processors.

And while H-2A is far from perfect, the dairy industry can’t use H-2A today, the one guest worker program that does exist, according to Donald Grady, the senior director of legislative affairs at the international dairy foods association.

“The H-2A program, while it works for large swaths of agriculture doesn’t work for dairy. And because of the fact that dairy is a 365-day-a-year operation, it doesn’t matter — Christmas, New Year’s, your birthday — cows must get milked. And that milk needs to get processed for Americans to safely consume it,” Grady says. “So we are looking to be able to expand the H-2A program so that dairy operations on-farm and in the plant can have another tool in their toolbox to meet their labor needs.”

Changes Are Needed to H-2A to Include Dairies

Grady says for dairy to be able to use the H-2A program in the U.S., the seasonality requirements in the program would need to change to year round. That’s one fix.

“But for processors, we need another specific change, and that is a change to the definition of agriculture, labor and services,” Grady says. “Right now, it does not include processing that does not happen on the farm. So, if you’re on a farm like a packing house for a fruit and vegetable operation, you can still use H-2A workers in that packing plant. But if that packing plan were just across the street and not on the farm, you couldn’t use those workers there. Dairy, obviously, the processing is largely located away from the farm. And so for us to be able to access H-2A, we need to change the definition of ag labor and services so that processing can be included.”

It’s a short-term fix, for what the dairy industry calls a long-term problem. Labor issues have plagued the dairy industry for decades, and it’s a situation that’s only getting worse.

“We need to figure out how we can simply improve our labor pool so that we can meet the needs that we have,” Grady says. “I think as we hear from our IDFA members across the board, we are down about 10% on our labor needs. That accounts to thousands and thousands and thousands of workers. When you look at the fact that we are over 3 million in the dairy manufacturing, retail and marketing side. So when you’re looking at just in the plant, that’s thousands of workers that we need. And this is a tool that would be able to help us in the immediacy.”

There is Momentum for Change

Even though there’s an increase in I-9 audits on dairies, leaders within the dairy industry say for the first time in nearly two decades, there does seem to be momentum for changes to the H-2A program and address the pain points with the current immigration system.

“You do hear some really good things coming from the administration right now about trying to solve the farm labor crisis, and it’s never had this amount of focus from any president, serious amount of focus, and it feels like there’s a serious amount of focus and an earnest desire to try and do something to solve our problem for us, which is a blessing,” Naerebout says. “We’ve been rebuffed by both Republican and Democrat presidencies in the past. We’ve been rebuffed by Republican and Democratic controlled Congresses, and to have a president take this issue on and begin to try and address it, and he and some of his secretaries have taken some pretty strong heat for for trying to solve this problem from his base, but he seems to be really, you know, earnest in trying to find a solution for us.”

E-Verify System is Also Exposing Flaws

One dairy operation was forced to fire nearly 40 employees, as they still scramble to find employees to back fill those jobs. That’s creating a new concern: Are the labor shortages a matter of animal welfare?

“I don’t think we’re quite there,” Naerebout says. “That’s always a concern, especially if you have a number of these audits that happen in a given area, and if you see a response like we saw in New Mexico a month or two ago where the response to that I-9 audit seemed to be DHS showing up and, you know, hauling workers away. That’s new.”

It’s not like these dairies are knowingly hiring individuals with false records. All dairy farms are required to use the E-Verify system, but the recent focus on finding illegal immigrants has exposed another issue: The E-Verify system is also flawed.

It’s a system that’s been used for more than two decades. For employers to make sure they are hiring legal immigrants, they use E-Verify, which is a government program that verifies those employees are authorized to work in the U.S.

In other words, these dairy operations are hiring employees who have been vetted through the E-Verify system. Yet, once an I-9 audit happens, it’s exposing that some of those employees submitted either illegal paperwork, or forms that weren’t theirs. And there’s no way for a dairy to know. That’s what the E-Verify system is meant to do.

It’s a long-standing frustration for dairies who’ve always been exposed to I-9 audits. It’s just until recently, the I-9 audits haven’t been as frequent.

“I definitely feel it’s flawed,” Naerebout says. “We also feel very strongly that it should not be on the employer to determine legal status of people in the country. That should be the job of the federal government. They shouldn’t be putting that on any employer, whether it’s agriculture or any other sector of the economy. That’s an unfair burden to put on the employer.”

What Needs to Happen Long-Term to Fix the Immigration System for Agriculture?

What needs to happen in the long-term? That solution lies with Congress. In order for the U.S. to address immigration laws that were written in 1986, it will take an act of Congress.

“We need to figure out how we can create a system that benefits our farmers by giving them access to workers and benefits the workers so that they can be able to cross the border legally and safely without having to feel like they’re going to get trapped in their home country and not be able to come back and work or feel as though they have to use different means to try and get into this country,” Grady says.

“We need a system that would benefit workers just as much as employers, but it’s the employers who need the workers for sure,” Boelts says.

The reality for growers like Boelts is no matter how high of wages producers pay, they are having more trouble finding the labor needed to fuel the U.S. with fresh produce and food.

“The challenge is for the American consumers, they need to look at it from a fairness standpoint,” Boelts says. “A worker working in Mexico harvesting broccoli or lettuce that then is shipped into the United States, might make $20 a day. Where we’re often offering around $20 plus an hour to work here in the United States. So it just doesn’t make sense. There’s really no reason why we shouldn’t be producing for the U.S. market right here in the U.S.”

Agriculture argues Congress needs to step in. Boelts says he is appreciative for an administration that is listening to farmers. So, what would Boelts tell the Trump administration when it comes to immigration? It’s this:

“I would ask the president and Secretary Rollins to take on a position of leadership, speak to both Republicans and Democrats in the House and Senate, and say, ‘Look, you’ve been hearing about this for years from farmers and ranchers all over the country. We all know what needs to happen. We need to reform agricultural workers, the public policy governing folks coming into the country, both temporarily and permanently. We need options for agricultural producers.’”

Boelts says the solution can’t just be the argument that there is a temporary guest worker program that exists today, because that system is been broken.

“We have cows that need to be milked, livestock that needs to be tended day in and day out, sometimes year round, sometimes temporarily. We needed a program that’s designed to work for American agriculture, period,” Boelts says.

Naerebout agrees that even with the headlines focused on ICE raids, and now increased audits, President Donald Trump is listening to farmers and fixing what many argue is a broken immigration system, and we might finally see some solutions.

“We’ve not had this kind of traction with an administration ever on this issue,” he says. “Maybe Reagan, but I was 7 years old when Ronald Reagan worked on this issue back in 1986, so I can’t really speak to what the mood was then, but we’re cautiously optimistic here in Idaho. We’re watching what the president’s saying, we’re continuing to stay in close contact with our Senate and congressional offices to continue to make sure that when they get the opportunities to put a bug in the president’s ear, and anybody in the administration’s ear about our needs, that that’s happening.”

Naerebout says after 20 plus years, he thinks agriculture finally has a legitimate chance on solving a problem that’s been plaguing the industry. And that solution needs to not only come from the White House, but the long-term fix needs to be addressed by Congress.

Rural America is Facing a Mounting Labor Crisis

Mon, 14 Jul 2025 17:16:30 GMT

The American labor market is reaching a critical turning point that could tighten labor availability in rural industries and slow growth across the U.S. economy. A new quarterly report from CoBank’s Knowledge Exchange warns that demographic shifts and recent policy changes may start impacting businesses as soon as late 2025.

From livestock and crop operations to food processors and rural cooperatives, this labor shortage is becoming especially noticeable in the heart of America’s farmland. Many producers are already struggling to fill roles, and the challenge is expected to intensify in the coming months.

“Barring an unforeseen change in labor force participation rates or immigration policies, the pool of available workers is set to shrink sharply in the next few years,” says Rob Fox, director of CoBank’s Knowledge Exchange. “The problem will be even more serious in states with slower population growth in the Upper Midwest, Corn Belt and Central Plains.”

Demographic Pressures Mount

Fox says the warning signs have been building for years. Labor force participation has steadily declined, birth rates have dropped and immigration policy has become more restrictive.

Between 2022 and 2024, nearly 9 million immigrants arrived in the U.S., driven by global humanitarian crises and relaxed federal rules. While that influx temporarily eased labor constraints, Fox says it only masked deeper, long-term trends.

U.S. fertility rates have fallen from 2.12 children per woman in 2007 to 1.62 in 2023, meaning fewer young people are entering the workforce just as the last of the baby boomers retire. In addition, labor force participation has slipped from a peak of 67% in 2000 to 62% today. Nearly 2.5 million working-age Americans have left the labor force in the past eight months alone.

“There is no single reason people are stepping away,” Fox explains. “It’s a combination of rising caregiving responsibilities, job skill mismatches, mental health challenges and higher disability rates. These are complex issues that won’t be resolved overnight.”

Shrinking Workforce Hits Agriculture Hard

The effects are already being felt across rural America. Farms, food processors, equipment dealers and cooperatives are struggling to find and keep the workers they need to maintain daily operations. Seasonal labor has become harder to find and full-time positions, especially those requiring specialized skills or long hours, are increasingly difficult to fill.

In regions with slower population growth, such as the upper Midwest and central Plains, the challenge is even more acute. These areas often lack the population inflows that help offset workforce losses elsewhere in the country.

While labor has been tight for several years, Fox warns that conditions are poised to deteriorate further.

“What we are facing is not just a cyclical labor issue; it’s a structural one,” he says.

Border encounters have dropped sharply since August 2024, signaling a steep decline in immigration. Combined with rising political pressure to increase deportations, the agricultural labor pool could shrink even more in the months ahead.

“Immigration has long been a key pillar supporting the rural workforce,” Fox notes. “Without a steady flow of new workers, farms and agribusinesses will have to get creative, either by increasing wages, automating tasks or changing how they manage production.”

Technology Offers a Path Forward

In response, more agricultural businesses are turning to technology to help offset the labor gap.

“The key to addressing labor scarcity always lies in innovation,” Fox says. “AI and robotics are no longer limited to the factory floor. They are increasingly being used in fields, dairies and food plants.”

A recent Gallup poll found that nearly one in five workers already uses artificial intelligence in some form each week. At the same time, the cost of robotics has dropped by nearly half in the past decade, making automation more accessible for a broader range of farms and agribusinesses.

CoBank’s report notes that many farm supply customers are using new tools to increase efficiency, improve decision-making and free up time for employees to focus on higher-value responsibilities.

Planning for What Comes Next

As producers look toward 2026, a combination of labor constraints, volatile input costs and shifting policy landscapes will continue to shape decision-making. Fox thinks adaptability will be essential.

“Technology will be critical to agriculture’s future,” he says. “AI and robotics can help farmers do more with fewer workers, boosting efficiency and margins. But investment decisions must be made carefully, especially in this uncertain economic environment.”

Until clearer policies emerge on trade, labor and energy, rural America will need to prepare for continued pressure.

“This is a pivotal moment,” Fox concludes. “Farms that plan ahead, embrace innovation and stay flexible will be best positioned to succeed.”

An Incredible Bird's-Eye Look at the State of the Dairy Industry

Tue, 20 May 2025 15:13:13 GMT

Editor’s Note: This is one article in a series that is included in the 2025 Farm Journal’s State of the Dairy Industry report. The full 16-page report will appear in the May/June issues of Dairy Herd Management and Milk Business Quarterly and will be published in this space over the next several weeks. To download the full report for free click here.
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The dairy industry is undergoing rapid transformation and innovation at an unprecedented pace. As part of its ongoing efforts to understand these shifts, Farm Journal recently conducted a comprehensive survey involving 400 dairy producers across the U.S.

These producers, representing herds ranging from 100 to 20,000 cows, provided valuable insights into their current operations and future outlooks.

Technology Integration

In an era where technology permeates nearly every aspect of life, the dairy industry stands at the forefront of this transformative wave. The integration of technology is no longer just an option; it has become a crucial step toward creating a more efficient and sustainable dairy industry. From feeding systems to health monitoring devices, technology helps dairy farmers optimize operations and ensure animal welfare.

A recent survey highlights a significant shift in the adoption of technology within the dairy sector. Remarkably, two-thirds of dairies now use at least one form of feeding technology. These innovations are designed to streamline the feeding process, providing precise nutrient delivery to livestock and reducing waste. The result is a noticeable improvement in both efficiency and sustainability.

Diversifying Revenue Streams

In today’s changing economic landscape, many dairy producers are finding innovative ways to sustain and grow their businesses. The key to survival during these turbulent times seems to be diversification.

Farm Journal’s recent survey reveals approximately one-quarter of dairy producers have embraced alternative land or dairy add-on revenue streams. This shift underscores the industry’s agility and adaptability as producers look for various avenues to boost profitability.

One strategy gaining traction is the beef-on-dairy operation. An impressive three-quarters of operators are now involved in at least one beef-on-dairy practice, with breeding and raising being the most common methods. Though there has been a decline in the number of producers raising animals under their beef-on-dairy operations over the past year, there is a notable increase in the sale of branded beef products. This shift highlights the evolving dynamics within the industry as producers adapt to market demands.

Next-Gen Transfers

A significant concern facing the industry today is the impending wave of retirements among dairy operators, many of whom have not established formal succession plans. This situation is becoming increasingly urgent, with surveys indicating that a quarter of these operators intend to retire within the next five years.

Contrary to the retirement trend, there is also a strong movement toward growth and expansion within the industry. Almost half of the operators express a desire to expand their operations in the near future. Such ambition suggests confidence in the industry’s potential and reflects a proactive approach to ensuring a sustainable future. At the same time, an equivalent number of operators are planning to maintain their current herd sizes, indicating a focus on maximizing efficiency and resource management.

Sustainability Program Awareness

Farm Journal’s recent survey reveals an array of insights regarding current sustainability practices and the prevailing awareness surrounding them. While the inclination toward adopting sustainable practices is reassuring, a deficiency in program awareness raises concerns that need to be addressed.

Encouragingly, over half of survey respondents (63%) reported participating in at least one sustainable practice. This trend is indicative of a growing societal shift toward environmental responsibility. Interestingly, larger operations, particularly those with substantial herd sizes and extensive acreage, tend to embrace sustainability more comprehensively. This trend is most pronounced in the Western region.

Reality of Workforce Shortages

A recent survey highlights the growing dependency of the dairy industry on non-family labor. For many respondents, non-family members consist of at least 50% of their workforce. This shift is indicative of broader changes within the industry as traditional family-run farms adapt to meet growing demands. However, hiring and retaining workers continues to be significant challenges. With evolving labor-related aspects indicating enduring challenges, the industry must explore viable solutions to continue thriving.

Despite the adoption of new technologies, the challenges of hiring and retaining a reliable workforce remain. Farmers must continue to balance the integration of technology with human labor, ensuring that both aspects work in harmony to drive growth and productivity. These changes suggest a long-term shift in how labor is approached, maintaining traditional farming values while embracing modern advancements.

Optimistic Horizon

The dairy sector is witnessing renewed confidence, energized by innovative strategies and fueled by a younger generation of forward-thinking dairy operators ready to embrace change. Their willingness to adopt advanced technologies and improved herd management techniques is reshaping the landscape of dairy farming. By integrating strategic solutions, these operators are setting a new standard that promises to uplift the entire industry.

According to surveys, 44% of producers plan to expand their operations in the next five years. This drive to scale indicates a strong belief in the trajectory of the dairy industry and its ability to thrive amid changing global dynamics.

The 2025 Farm Journal State of the Dairy Industry Report is available for download here .

Successful CEOs Do These 4 Things

Wed, 19 Feb 2025 16:13:23 GMT

I’ve had the privilege to sit down with many incredible leaders, including the CEOs and high-level managers of dairy farms and dairy businesses. Each one is like a case study on success, an opportunity to listen in for the common threads of the characteristics, habits and mindsets of those who are leading operations that are both profitable and reputable.

So, what do these leaders have in common when it comes to developing both strong teams and strong balance sheets?

In a recent conversation with third-generation CEO of T.C. Jacoby & Company, Inc., Ted Jacoby III states so clearly what I’ve heard from many others as he highlighted these four keys to success as a CEO:

Step 1. Hire talented people.
“Don’t be afraid to hire the best people you possibly can,” Jacoby says.

That means hiring people whose aptitudes and skillsets surpass your own. Choose those who will make your business better.

Step 2. Communicate a clear picture of what success looks like for them.
As Jacoby describes, the clarity of that picture must be catered to the style of communication an employee best receives.

He said, “Some people are very detailed thinkers, and they have to build concepts in their own brain based on many details. Others are generalists … they don’t actually get into the weeds on the details.”

Step 3. Equip them with the skills and resources they need to achieve that success.
Whether it’s the right tools or the best training, employ the talent you bring to your team with what they need to make that picture of success a reality.

Step 4. GET OUT OF THEIR WAY.

“It sounds easy, but it’s not,” Jacoby said. If you’ve hired really good people, if you’ve trained them well, if they know what success looks like and if you provide them with all of the resources that they require to be successful, your most important job is to get out of their way.

These keys to success build upon each other within an organization:

The power is in the PEOPLE.
The ability to SUCCEED is rooted in the ability to LEAD.
And great LEADERS have the ability to LET GO in order to empower others to utilize their talents and make decisions - even when that means making mistakes.

To hear more from Ted Jacoby III, listen to this Uplevel Dairy Podcast:

https://open.spotify.com/episode/4iD8Qh6YqDvJajb7xGngJd?si=sLaT7-9FR1C9NqLW1CNf0A

Nalivka – Thoughts On U.S. Labor Productivity and Cowherd Productivity

Fri, 10 Jan 2025 15:28:58 GMT

I recently wrote about productivity and its impact on the beef industry. These productivity gains are not unique to the beef industry, The entire red meat and poultry industry has become more productive and in fact, we have seen this across all of agriculture. It is not my intention to harp on this topic, but the impact is significant, and this goes beyond agriculture and to the U.S. economy.

Worker productivity as defined by the total output of the economy divided by the total number of hours that Americans have worked posted a 2% gain during third quarter 2024. This was the fifth straight quarterly gain of 2% or more and far surpasses the five years before the pandemic when there was only two straight quarters with gains of 2% or higher.

So, you ask where is this discussion headed and what does productivity in the beef industry have to do with productivity in the U.S. economy? The short answer is that just as American workers are the source of economic growth in the U.S. economy, economic growth in the beef industry is impacted by the U.S. cattle herd. When American workers become more productive, this fuels economic growth, but at the same time, reduces the demand on the labor force, By the same token, a more productive cowherd fuels the growth of beef production which in turn reduces the need to increase cow numbers to generate that same growth. This was the crux of my article on beef productivity that I referenced.

Every analyst has an opinion about the timing and speed of growing the cattle herd based partly on market analysis but also based on opinions of cattlemen’s intentions which concern many distinct factors. Generally speaking, we are generally on the same page with indicators pointing to slow growth in rebuilding of the U.S. cattle herd. This is an important discussion. But, more important in this discussion, is the implication of not needing as many cows to produce the same amount of beef as 10 years ago or even 5 years ago. The implications for every aspect of the industry from business management to resource management are substantial.

This topic of herd productivity does not appear in many, if not most, of the discussions or articles about herd building going forward. It should. Productivity gains do impact the rate of herd growth, but at the same time, create capacity challenges for the industry.

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What The Trump Administration's Mass Deportation Plans Could Mean for Agriculture

Mon, 23 Dec 2024 16:47:42 GMT

Farmers and food industry leaders are warning that President-elect Donad Trump’s plans to deport millions of immigrants could devastate agriculture — an industry in which immigrants make up a good chunk of the workforce.

Nearly half of all farmworkers are undocumented, and industries such as dairy and meatpacking plants are especially vulnerable to labor shortages.

“Admittedly, there are some people who slip through,” says Scott VanderWal, vice president of the American Farm Bureau Federation. “Perspective employers are required to take documentation that appears to be legal and valid. There are times when that’s not the case and then ICE [U.S. Immigration and Customs Enforcement] comes in and cleans house, the workers disappear and go wherever they take them and the employers are left without help.”

While the H-2A visa program has grown, it only covers seasonal work and cannot replace year-round jobs at meat processing plants and on dairy and pork farms.

“Our packing plants need labor. Many of our farms use temporary visa labor — educated, skilled individuals work on our sow farms,” says Lori Stevemer, president of the National Pork Producers Council. “We have been experiencing an increased number of denials over the past year, which really makes it a challenge to find workers. The H-2A visa doesn’t work well when we have animals that need care 24/7, year-round.”

Experts say mass deportations would disrupt food production, raise prices and jeopardize the stability of U.S. agriculture.

Deportation falls under the Department of Homeland Security. President-elect Trump has selected South Dakota Republican Gov. Kristi Noem to lead that agency.

“With Governor Noem at the helm, she’s going to bring common sense to that discussion and make sure we don’t close businesses, make sure we get everyone in line, get the workforce in line and then make sure we’re following our country’s rules,” says Hunter Roberts, secretary of South Dakota’s Department of Agriculture and Natural Resources.

Meanwhile, farm groups continue to urge for reforms to immigration policies or a guest worker program to secure a stable workforce.

“At the same time as controlling the border, we need to overhaul our labor system,” VanderWal says. “We need to make H-2A apply to your own workers or come up with a decent program that will help.”

We need some type of H-2A visa reform to allow those workers to stay year-round, Stevemer adds.

Even then immigration is likely to continue to be a political hot potato in 2025, and labor shortages will continue to top the list of challenges for agriculture.

Stop Thinking of Your Employees as an Assembly Line

Fri, 15 Nov 2024 16:51:17 GMT

Haven’t had to correct an employee on proper protocols lately?

Then you should be very concerned.

In today’s modern agricultural industry we too often think of our employees as Henry Fordescue cogs in an assembly line.

Employees are handed SOPs and job descriptions that have been approved by management, FARM and our processors. They are trained and corrected until they master them. After this mastery, managers then often place the employee in the back of their mind. Only returning to them when problems arise, when the system requires extra training or when introducing an evolution of their job description.

But when does this benign neglect of high performing employees become dangerous?

This threshold is reached when protocol becomes the only standard. When protocols are unequivocally followed by employees. When “We’ve always done it this way” becomes the employee’s credo.

Managers should expect employees to drift, to deviate, and even alter protocols.

These alterations are not malicious. They are simple first order changes made by employees in the spirit of adaptation and improved efficiency. They are very much a sign of a healthy workplace.

When we hire individuals we force them into a new social context. Challenging their prior sense of self, forcing them into our “SOP” molds. A natural side effect of this is a loss of control; something that is necessary for employees to feel satisfied with their work and life. If this erosion of life satisfaction persists, this will result in employees leaving this new social environment, aka their job.

Healthy workplaces encourage employees to take back control by allowing them to trial different efficiency changes. They expect and even invite deviation of SOPs; which must occur within a safety net or “rails” involving and even requiring managerial oversight.

By providing an environment of encouraged change managers are able to provide a sort of “health” test for the operation. Because as James Clear stated;

“When people say they don’t want to change what they really mean is they don’t have an incentive to change.”

Using this metric, a lack of change or protocol drift by employees over time would suggest the opposite of what we think. Instead of thinking things are going well, managers should be concerned that employee’s autonomy is being suppressed. So much so that the operation could be at risk of being unable to retain premier talent long term.

Managers should look for, encourage and be relieved by protocol deviations. Rather than correcting the behavior outright, one should be asking deeper questions. Find out why the employee changed the protocol, altered the order, or modified the task. More often than not this “trend towards change” will have an operation headed in an improved direction; one that will empower and improve your operation.

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2025 Ag Workplace Trends: What Employers are Saying

“What are you hearing out there? Are employers still hiring?” These are common questions posed to AgCareers.com as a job board and human resources service provider specific to the agriculture and food industry.

To help agricultural employers compete for top talent, we not only analyze what is happening on our job board and learn from conversations with employers, but we also aim to identify issues, opportunities and trends by surveying agricultural employers in our annual HR Review.

Pressure is on for Employers
AgCareers.com recently analyzed the 2025 Agriculture and Food HR Review data to provide an outlook of what agricultural employers experienced in 2024 and what they expect in 2025. Retention continues to be top of mind for employers, persistent even into the focus of recruitment strategies in the new year. Employers are also feeling the pressure to get compensation right, along with concerns about rising wage rates. Most employers are experiencing recruitment difficulties, amplifying compensation and retention issues.

Agricultural employers need people, and keeping those they already have in place is a top priority. Staying on top of how to reward their employees is essential to retention. From flexibility to bonuses and appropriate salary increases, employers in the industry are increasingly aware of the competitive nature of keeping their top talent while enabling the ability to effectively recruit new talent when posed against both competitors inside and outside the industry.

The AgCareers.com HR Review details employers’ plans for salary increases, workforce development and training, benefits and more.

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