The Beef Checkoff Promotional Board, along with some of its subcontractors, are taking the initiative a step further, studying disease transmission, antibiotic and antimicrobial resistance.
Current BQA programming is expanding with information to help producers implement best management practices that improve both quality grades and yield grades of beef carcasses.
NCBA calls lawsuit allegations "without merit," and R-CALF a "front group for activists seeking to divide the industry, lessen beef demand and drive producers out of business."