Fresh beef meal kits are available in 1,500 grocery stores across the country, the result of a partnership between American Foods Group and the Beef Checkoff program. The four meal kit options feature raw, USDA Choice beef along with other ingredients and will carry the “Beef. It’s What’s For Dinner” slogan.
The partners said the kits create a “complete beef meal featuring globally inspired flavors that consumers crave.” The kits are found in the fresh meat department.
“We are really excited to see these beef meal kits come to fruition,” said Shenoa French, director of Manufacturer Engagement at the National Cattlemen’s Beef Association, a contractor to the beef checkoff. “Beef. It’s What’s For Dinner. understands that people want quick, delicious, healthy options and we are happy to deliver that in one package that people can be excited to serve to their loved ones.”
The meal kits are priced between $12.48 and $17.99 and feed four to six people. Cooking time is less than 30 minutes.
The National Cattlemen’s Beef Association is a contractor to the Beef Checkoff Program, which is administered by the Cattlemen’s Beef Board.