K·Coe Isom and The Beef Cattle Institute (BCI) at Kansas State University (K-State) unveiled an agreement Tuesday to work together and with the beef industry to provide educational and communication resources on sustainability topics. The partnership focuses on two key areas:
- Online Sustainability Education and Training. This project will add beef sustainability training for producers as an option they can access on the BCI’s existing Beef Quality Assurance (BQA) platform to enable them to learn from the latest research on animal care, environmental, economic and community/worker engagement issues and decide if some of these practices are a good fit to add to their operation
- Hosting a Beef Sustainability Knowledge Summit. This summit will provide a vehicle for bringing multiple stakeholders together to share the latest academic research, market trends, consumer communication ideas and best practices on the key categories of animal care, economic, environmental and worker/community engagement issues related to the beef industry. The purpose of the summit will be to further education, communication and dialogue across the entire value chain.
“In the coming decade, the food and agriculture industry will be facing significant challenges—shifting consumer preferences, natural resource scarcities, increasing demand for protein in emerging economies and more extreme weather events. All of this adds up to an unprecedented level of market risk,” said Sara Harper, director of Sustainability and Supply-Chain Solutions at K·Coe Isom. “Together with K-State and working with others in the industry like the U.S. Roundtable for Sustainable Beef, we’re creating new opportunities for beef producers to add to their knowledge on topics that we believe could significantly help them manage against these future risks. We are excited to work with K-State and we hope others in the industry will join our efforts to bring good information to the public and to producers who may not always have the tools they need to communicate how they are improving on sustainability issues."
Founded Aug. 1, 2007, BCI creates a collaborative environment to provide beef producers with the most current education, research and outreach available.
“Through this partnership, we will focus on bringing world-class sustainable beef and management education and training programs for producers and food companies,” Dr. Daniel Thomson, BCI director, said. “Nobody cares more about sustainability in the beef industry than beef producers. Beef consumers need a clear, unbiased source of information about beef sustainability. As servant leaders to the beef industry, we at Kansas State University are obligated by the land grant mission to provide resources for ranchers, feedlot operators, packers, retailers, and others directly involved in producing safe, wholesome, responsible beef globally while providing beef consumers with the facts.”