Purina Animal Nutrition introduces the Purina® AMPLI-CALF® Program – a complete, simple and sequential feeding plan proven by an 8 year study to increase first lactation milk production performance of calves raised on the complete program by as much as 2,740 pounds.

Multiple industry research studies have shown the growth and lifetime production benefits of each step of a full potential program. The research from the Purina Animal Nutrition Center builds on that data, quantifying the complementary advantage when each feeding step is sequentially followed through 6 months of age.

“We’ve always believed advanced calf nutrition is an investment that can pay back in the milk tank, and now we have substantial data to showcase just how high that return can be,” says Amber Mirabal, associate dairy marketing manager with Purina Animal Nutrition.

Data was analyzed from 162,577 lactation observations and 650 animals studied at the Purina Animal Nutrition Center from April 2007 to October 2014. The performance impact of feeding  proven full potential calf nutrition products in a sequential program showed a production increase of 2,740 pounds of milk compared to calves fed an above average calf nutrition diet on the same farm.

The Purina AMPLI-CALF Program diet is as simple as 1-2-3; milk diet, +22% starter, +18% grower – each with unique, complementary ingredients to enhance each critical stage of calf growth and nutrition. By consistently including palatability and immune function enhancing ingredients, the feeds included in the three-step Purina® AMPLI-CALF® Program establishes feed preference and intake imprinting with calves.

Only Purina’s full potential calf products offer these technologies, and only Purina has research to prove the return on investment and value of feeding full potential calf products in a sequential program. No other calf program or parts of one, has these facts behind them.

“The Purina AMPLI-CALF Program, and the in depth research behind it, truly showcase how dedicated Purina Animal Nutrition is to the lifetime performance of calves and the profitability of dairy producers,” says Mirabal.

To learn more about the Purina AMPLI-CALF Program, and calculate the potential ROI for your dairy, contact your Purina Animal Nutrition representative or go to everybasecounts.com.