Farm Journal Media announced this week a number of key promotions and organizational changes designed to help the company better serve evolving business information needs in agriculture, and to drive further investments in the company’s key growth platforms.
Matt Morgan, formerly Vice President, Digital & Retail, was named Senior Vice President, Digital & Data, where he will lead the company’s customer-first approach to providing data-driven solutions for clients. These include sophisticated market segmentation and targeting, as well as ongoing development of valuable producer- and production-related datasets.
“The future of ag media sits at the intersection of data and digital media,” said Mitch Rouda, Chief Revenue Officer. “Unifying these growth drivers under Morgan’s direction will accelerate our market-leading position in both data-driven marketing solutions and digital media reach.”
Along with significant investments in data analytics and data science, the company’s reorganization focuses resources on the company’s leading marketplaces—in machinery (Machinery Pete), produce (the Produce Market Guide) and ag chemicals (GreenBook). The company also expanded its commitment to its OneSource Sales Activation platform, the new AgTech Expo for farm technology that debuts in Indianapolis in December and the Global Organic Produce Expo, which debuts in Hollywood, Fla. in January.
Additionally, veteran journalist Rhonda Brooks, formerly editor of AgPro, becomes the 11th editor of the company’s 140-year-old flagship publication, Farm Journal magazine. Brooks will also serve as editorial director of Farm Journal Media, leading the company’s magazines, digital, mobile, broadcast and newsletter enterprises reaching agriculture in more than 12 million ways each month. She replaces Susan Luke, who recently resigned. Margy Eckelkamp is promoted to editor of AgPro, where she recently served as managing editor.
The company also announced it is unifying and leveraging its robust news team in the row crop, livestock and general agriculture sectors—regardless of media platform, naming John Herath as Farm Journal News Director. He will lead the integrated team from the company’s broadcast studios in South Bend, Ind.
“We shoulder a big responsibility as the most important news organization serving American agriculture, and combining the resources of our broadcast, digital and print journalists will enable us to deliver news faster, and in more diverse platforms, than ever before,” explained Charlene Finck, Chief Content Officer.
About Farm Journal Media (
Farm Journal Media is the nation’s leading business information and media company serving the agricultural market. Started 140 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through 26 branded websites, eNewsletters and phone apps; 11 business magazines; 70 events; five nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Farm Journal Media also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the Company established the non-profit, public charity Farm Journal Foundation dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.