Zinpro Corporation, the leader in trace mineral nutrition, recently realigned its U.S. sales team to form a single sales region. With this newly established structure, new roles and responsibilities within the sales team have been announced.
The new U.S. sales team will be led by Erik Swensson, who has been promoted to the role of Regional Manager – USA. Swensson joined the U.S. sales team in 2003, and has most recently served in the role of Western Region Manager – U.S. In this new role, he will continue to report to Russ Wyllie, Vice President of Sales – The Americas, and will be responsible for overseeing the overall direction, coordination, evaluation and success of our U.S. sales team.
“In the past, our U.S. sales team has been comprised of either two or three geographic sales regions,” says Wyllie. “That format served us very well over the years and provided a very straightforward approach to our success in the feed industry. As our industry changes and our business continues to grow, it is important that we realign our U.S. sales team structure to better fit the needs of our customers and the overall industry.”
With this realignment, five distinct business units have been established within the U.S. sales team. These business units focus not only on a geographic and account basis, but also incorporate a specific focus: manufactured feed, beef, dairy, poultry/swine, and specialty.
Manufactured Feed Business Unit
The new manufactured feed business unit will be led by Charles Gay, who has been promoted to the role of Business Manager – Manufactured Feed. Gay joined the Zinpro team in 1999, and most recently served as Account Manager – Southeast. In this new Business Manager role, he will be responsible for direct account sales, as well as the District sales of each of the members of the newly formed manufactured feed business unit. He will also oversee all feed manufacturer sales activities and business coordination for the feed manufacturing sector in the U.S. market.
Beef Business Unit
The new beef business unit will be led by Terry Long, who has been promoted to the role of Business Manager – Beef. Long joined the Zinpro team in 1991, and has most recently served as Account Manager – High Plains. In this new Business Manager role, he will now be responsible for direct account sales, as well as the District sales of each of the members of the newly formed beef business unit. He will also oversee all beef sales activities and beef business coordination in the U.S. market.