Panelists from Elanco Animal Health, the World Wildlife Fund, Cobb-Vantress and Alltech will seek to define sustainability as it relates to agriculture on a panel at the upcoming Stakeholders Summit, the Animal Agriculture Alliance announced today. Jason Clay (World Wildlife Fund), Aidan Connolly (Alltech), Claudia Garcia (Elanco) and Mitch Abrahamsen (Cobb-Vantress) will participate on a panel dedicated to exploring industry advancements and challenges in producing more food using fewer resources at the Alliance’s 13th annual Stakeholders Summit, themed “Cracking the Millennial Code,” to be held May 8-9, 2014 in Crystal City, VA.
Millennials say they are more focused on the environment than their parents’ generation, 76% to 24%, according to a new poll. The poll – commissioned by the Clinton Global Initiative and Microsoft, found that 66% of millennials say there is “solid evidence” the earth is getting warmer, and 75% of those respondents say human activity is responsible for it. The survey aimed to identify top priorities for millennials, and indicated that more than two-thirds of respondents said they are willing to pay more for products from sustainability-focused companies.
Yet—millennials struggle to concretely define sustainability and identify what role “sustainable products” play in their purchasing decisions. Summit panelists will grapple with the complex issues surrounding environmental sustainability and discuss what the term means to each of their organizations and corporations.
“Sustainability isn’t a destination, it’s a journey,” said Alliance President and CEO Kay Johnson Smith. “Our panelists recognize the quest for more sustainable agriculture doesn’t just include better environmental stewardship, but also ensuring that we can continue to feed a growing population using fewer resources, while maintaining economic viability and top-notch animal care. I’m excited for our distinguished panelists to discuss industry advancements and opportunities for the future.”
The Stakeholders Summit is a one-of-a-kind conference that is attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies. While the 2013 Summit explored the role transparency and effective communications efforts play in countering misinformation spread by animal rights activists and other detractors, this year’s Summit will focus on the most influential demographic in the U.S.: millennials.