Chevy gives stud bull swagger in Super Bowl ad

 Resize text         Printer-friendly version of this article Printer-friendly version of this article

Chevrolet shows the romantic side of cattle breeding in a 60-second commercial set to air in the first quarter of the Super Bowl this Sunday.

The ad starts with a hard-working feel similar to previous ads for Chevy trucks, but in typical Super Bowl fashion takes a light-hearted twist as “You Sexy Thing” starts playing with a shot of a Hereford bull introduced as “a very eligible bachelor.”

The ad goes on to show herd rebuilding in on the mind of at least one cattle producer as he backs up the trailer and opens the gate to introduce the stud to four "ladies."

The commercial, titled “Romance,” promotes the new 2015 Sliverado HD.

Comments (4) Leave a comment 

e-Mail (required)


characters left

Wyoming  |  January, 30, 2014 at 09:30 AM

Wow, that is a refreshing and comical change. Nice to see mainstream put livestock and agriculture in a positive image. I like it!! Go Broncos !

Deewall Herefords    
Coldwater, ks  |  January, 30, 2014 at 03:55 PM

Wonderful that they used Herefords!!!!!!!

Hastings,NE  |  February, 01, 2014 at 10:32 AM

good for the cattle industry and ranchers. Would of ben nice to see an Angus Bull and herd.

Central PA  |  February, 03, 2014 at 10:06 AM

Guess they didn't consider the quarantine period for introducing new stock into the herd. Keeps the Vet's in business.