Farm Journal Media and Vance Publishing Corporation announced they have reached an agreement for Farm Journal Media, Bobit Business Media and CCI Media to acquire the assets of Vance Publishing Corporation.
Under the agreement, Farm Journal purchases the agricultural properties, including PORK Network, Dairy Herd Management, Drovers CattleNetwork and Bovine Veterinarian. The deal will be finalized this week.
Vance's agricultural portfolio includes 21 leading websites, online databases, publications and trade shows in the produce, livestock, ag retailer and row crop markets.
In announcing the acquisition, Andy Weber, CEO of Farm Journal, explained: "Vance is a perfect fit to add market-leading brands in important ag sectors that are new to us. By acquiring these top brands, we become market leaders in the important Produce sector, combine to become the leader in the Livestock sector and now have the leading voice to Ag Retailers, an area in which we have already heavily invested."
Weber went on to state, "The Vance portfolio complements our existing No. 1 media position in the large row crop market, and we're honored to bring the Vance brands into the Farm Journal family."
Bobit Business Media, based in Torrance, Calif., adds Vance's Salon and Modern Salon titles to its existing beauty market business that includes award-winning NAILS magazine. CCI Media of Cedar Rapids, Iowa, adds Vance's Woodworking Network and related events to its woodworking industry properties.
William C. Vance, Chairman and CEO of Vance Publishing Corporation, added: "I have known the Farm Journal Media, Bobit Business Media and CCI Media organizations for years. I am gratified the products and services we have worked so hard to build here at Vance have found new homes with companies that share our values and commitment to quality. Our employees and customers are in good hands."