Where Food Comes From, Inc., a third party resource for verification of food production practices, today announced a joint marketing agreement whereby the company assumes management of Micro Technologies' process verification program. Where Food Comes From does business as IMI Global, Inc. Micro is a leading provider of technology solutions to the beef industry. Terms of the agreement were not disclosed.
Under the agreement, Where Food Comes From will conduct verification audits for approximately 1,000 new customers, including cattle ranchers, feedyards and backgrounders that were previously audited by Micro. These audits are expected to result in a new annual revenue stream of approximately $700,000 for Where Food Comes From. In addition, the two companies will collaborate on creating new, leading edge solutions for the beef industry.
John Saunders, chairman and CEO of Where Food Comes From, said, "We are looking forward to working with Micro on initiatives to innovate and integrate new verification programs and advanced management systems that add value to the entire beef supply chain."
About Where Food Comes From, Inc.
Where Food Comes From, Inc. (d.b.a. IMI Global) is America's trusted resource for third party verification of food production practices. The Company supports more than 9,000 farmers, ranchers, processors, retailers and restaurants with a wide variety of value-added services through their IMI Global (IMI) and International Certification Services, Inc. (ICS) verification divisions. In addition, the Company's Where Food Comes From® retail and restaurant labeling program utilizes the verification of product attributes to connect consumers to the sources of the food they purchase through product labeling and web-based information sharing and education. Go to wherefoodcomesfrom.com for additional information.