Watchdog group reveals HSUS by the numbers

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In an effort to help reveal the complete story and objectives of the Humane Society of the United States, a watchdog group has recently launched a campaign complete with visual aids. “By the Numbers” is the first effort in what will be a series of pieces produced by to enable Americans to learn more about HSUS.

“There’s no doubt that over time Americans are becoming more aware of how deceptive HSUS is,” says Rick Berman, Center for Consumer Freedom executive director. “We’re pleased to present the first installment of ‘The Visual HSUS’, a graphic series that we hope will make people think about HSUS in a new way. Little by little, we’re breaking through to the public’s consciousness with HumaneWatch,”

The first piece in the series features some eye-opening numbers regarding HSUS, including:

0.8 percent- the percentage of HSUS income donated to hands-on pet shelters in 2009.

50 percent- The percentage of HSUS’s budget consisting of fundraising and other overhead costs.

$18.5 Million- Money HSUS has diverted from animal-related programs into its employee pension plan.

$8.4 Million- The amount HSUS has spent between 2006 and 2010 on ballot initiative campaigns in Arizona, California, Missouri and Ohio.

Zero- Number of hands-on pet shelters operated by HSUS.

HumaneWatch has been online for fifteen months, and in that time the watchdog group’s research team collected data, statistics, and other “hard” numbers about the Humane Society of the United States. “HSUS’s finances, membership inflation, and weak support of pet shelters make for a fascinating story,” said Berman. “Putting the most remarkable numbers—and the most shocking ones—all on one page seemed like a natural thing to do.”

Six members of Congress are calling for an IRS investigation, according to Berman.  In 2010, HSUS was downgraded by Charity Navigator, the nation's largest and most-utilized evaluator of charities. will be offering each graphic as a poster, which they suggest would make a perfect gift for veterinarians, pet shelter staff, classroom teachers, and animal lovers everywhere. “Our ‘By the Numbers’ graphic tells a fascinating story and we hope people pass it around,” says Berman. The group is planning to release a new addition to the series about every other week.

“I think HumaneWatch has laid the groundwork for a lot of this forward momentum,” says Berman. “The “Visual HSUS” series will unfold on its own as an online project. Who knows? Once we have 20 or 30 of these pieces online, maybe they’ll make a nice coffee table book.”

Followers and supporters of the watchdog group can find the graphics on and obtain updates through the group’s Facebook page.

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Pa  |  May, 27, 2011 at 11:30 AM

Oh give it a break....nobody cares.

Ohio  |  May, 27, 2011 at 01:33 PM

I care, a lot. I just hope that this watchdog ad program doesn't turn into a similar evil to the one we're trying to fight. HSUS is despicable but we don't necessarily need to stoop down to their level to show people how bad they are. Why not put some of our money towards supporting the local shelters and people that HSUS neglects?

MN  |  May, 27, 2011 at 03:15 PM

Heck Ya!

Pa  |  May, 27, 2011 at 04:05 PM

 "American Sheep Industry Association (ASI) reports: 

New research from the Center for Food Integrity (CFI) shows that most consumers are twice as likely to believe the Humane Society of the United States (HSUS) and People for The Ethical Treatment of Animals (PETA) over farm organizations when it comes to humane treatment of farm animals. 

After HSUS and PETA, farm animal veterinarians, the U.S. Department of Agriculture and university experts ranked next, followed by state and national farm organizations and small livestock farmers. Large-scale livestock farmers ranked last in animal welfare credibility.

NY  |  June, 09, 2011 at 08:11 AM

That's ok if farm animal vets and usda are ranked 3 and 4 behind HSUS and PETA. Once the sheets are blown off PETA and HSUS, farm animal vets and usda will be the true authority. They have the knowledge and skills to deal with the regulatory authorities and the public and farmers. Thank you HumaneWatch.

Lansing  |  May, 27, 2011 at 09:45 PM

HSUS isn't deceptive about anything. People give money to them for campaigns.

St. Paul  |  May, 31, 2011 at 10:15 AM

Well done. Humanewatch's daily updates are helpful and useful. Excellent.

Thom Katt    
Midwest  |  June, 01, 2011 at 06:17 PM

HSUS is a political action group staffed with a phalanyx of lawyers. The organization's purpose is radical animal rights activism, not pet rescue. The only time the organization becomes involved in rescuing animals when a large media event can be spun up. As Humane Watch is pointing out, HSUS operates behind a facade of moderation and slick public relations. Ask Wayne Pacelle how many pets he owns. How can you trust a guy's opinion about caring for animals when he doesn't care for any himself?