Today’s food labels have enough information for 74% of consumers, according to a survey conducted by the International Food Information Council (IFIC). The “Consumers Perceptions of Food Technology survey evaluated what consumers knew and desired in the government-mandated food labels, a policy with Food and Drug Administration (FDA) oversight.

IFIC is a 501 (c)(3) nonprofit formed to offer “non-partisan education” in an effort to communicate science-based information about health, nutrition, and food safety for the public good. Their 16th annual survey showed that “When made aware of health and agronomic benefits of food biotechnology, most Americans are receptive,” IFIC said. The survey was conducted between March 28 and April 7 using an online survey tool.

The percentage of consumers opposed to the FDA policy of labeling foods grown with biotechnology has grown to 19%, up from 14% in 2012 and 13% in both 2010 and 2008. However, 63% of consumers say they support the policy, similar to 66% in 2012, 63% in 2010, and 60% in 2008.

Will pay for health, not sustainability

Consumers also overwhelmingly said they would purchase foods modified by biotechnology if they had nutrition and health-related benefits. While 72% would buy biotech-modified foods with healthy fats and omega-3 fatty acids, 67% would buy bread crackers, cookies, cereal or pasta with biotech nutrient enhancers.

While 57% of Americans note they have read or heard something about sustainability in food production, only 26% are willing to pay more for it. That’s down starkly from 33% in 2012.

You can read the full report at the IFIC website: 2014 Consumer Perceptions of Food Technology Survey

Source: Food Business News