Eight brand principles

The Alltech North American Lecture Tour last week in Lincoln, Neb. reminds us to remember these eight brand principles:

1. Know your purpose
2. Be different
3. Surprise and delight
4. Be consistent
5. Implement relentlessly
6. Identify opportunities
7. Embrace new technologies
8. Brand from within

Read more about branding – ourselves, our business and our products, from Bovine Veterinarian’s attendance at Alltech’s meeting last week here. 

1. Zoetis, Texas Tech partner in Salmonella research
2. K-State animal sciences faculty member honored
3. Reducing stress at branding time
4. USDA'S novel cell line identifies all FMD virus serotypes
5. Bill would ease controlled substances law for veterinarians
6. Cattle temperament, immunity and performance

1. Arcanobacterium pyogenes renamed
2. Zoetis, Texas Tech partner in Salmonella research
3. Reducing stress at branding time
4. Take advantage of eCVIs
5. Dairy feed efficiency conference
6. Bill would ease controlled substances law for veterinarians