The Alltech North American Lecture Tour last week in Lincoln, Neb. reminds us to remember these eight brand principles:

  1. Know your purpose
  2. Be different
  3. Surprise and delight
  4. Be consistent
  5. Implement relentlessly
  6. Identify opportunities
  7. Embrace new technologies
  8. Brand from within

Read more about branding – ourselves, our business and our products, from Bovine Veterinarian’s attendance at Alltech’s meeting last week here