Very few consumers have the opportunity to actually step foot on a feedyard or a cow-calf operation to see BQA in action, yet the BQA program provides answers to many consumer questions. Although consumers have instant access to online resources, it is difficult to ensure that these resources are accurately demonstrating the commitment that cattle producers have to delivering a product that is backed by science-based BQA standards. Read more about how BQA principles can add value and added premiums to cattle producers.